Almost 30 years ago, futurist author John Naisbitt wrote in his book, Megatrends, that not only will our future be more high-tech but also more high-touch. The rise of the internet compelled Naisbitt to write High-Tech/High-Touch almost 10 years ago. Here’s a synopsis excerpt describing the author’s observations…

“…on the effects of technology in reshaping society, the book brings together a mountain of evidence implicating technology in relentlessly accelerating our lives and stirring profound yearnings for a more emotionally satisfying existence.”

The more hi-tech we become, the more we crave human interaction.

People have responded to increasing isolation with the help of multimedia technology. Web-based video sites such as YouTube, increased contact with instant and video messaging, and social networking sites such

MySpace and Facebook…just to name a few.

The internet is still young in some ways. But it has grown up and the term, Web 2.0, reflects this maturing process. For online businesses, Web 2.0 ultimately means giving people increased interactivity and more control. It’s a new twist on the old marketing term, give people what they want.

Online users are also reacting to the glut of garbage that has pervaded the web. Poor products being sold with poor sales letters and marketing. Hype-filled marketing messages that are transparent and therefore unbelievable.

The combination for increased interaction and a conditioned aversion to hype marketing has compelled your potential customers to demand more control over their content. And smart online businesses are listening and adjusting their marketing approaches.

Succeeding at online marketing means paying attention and evolving. Businesses that refuse to learn and grow soon disappear. Marketers have long been reporting increased conversions and site stickiness due to even the simplest changes. Essentially adding interaction devices to websites. Buttons for multimedia or scripts requiring user input such as checkmarks for making choices. This simply reflects the user’s unconscious desire for greater interaction. A feeling of interaction with you.

Royal Atlantis has been paying attention. We’ve set the tone for the Web 2.0 website design and development industry. It is our specialty…

Our team of specialized graphic designers, developers, and programmers work in an assembly line style production. But don’t let that fool you. This means greater efficiency and production on our end. Our team has produced well over 1,000 websites in 2007. That is why we’re able to offer better rates any 90% of other website and online business development firms.

But for you it means less time to get your business online and working for you. It also means affordable yet professional craftsmanship…

Personalized attention to your needs along with rigid Quality Control practices are reflected in the final product…your online business website. Our design and development tasks are never outsourced to dubious offshore locations or other locations such as India.

The staff at Royal is available, for you, 24 hours a day. You can submit an inquiry using the 24 hour contact form and get your free, no obligation quote.